Over the last 30 years, Vidicom has pioneered several new technologies to help bring brands and consumers closer together. One of the company’s most successful offerings takes advantage of the millions of hours people spend sitting in taxi cabs or airplanes every month. The service, which Vidicom calls Citybuzz, was a pioneer in reaching the hotel, airline, and taxi markets, and it continues to be successful today. Through Citybuzz, Vidicom reaches 7.9 million hotel viewers in 507,221 rooms, 2.2 million viewers on three national airlines, and 4.9 million viewers in Boston, Dallas, Denver, and Los Angeles every month. Past users of Vidicom’s Citybuzz service include national leaders in retail and entertainment.
Citybuzz was one of Vidicom’s early innovations, but the company continues to press into new markets today. Its InteracTV service provides an opportunity for consumers to relate directly with brands, creating online communities in a live setting. InteracTV involves the live-streaming of a brand spokesperson, who then interacts with the brand’s fans online. Vidicom has also branched out into the online video space through its VideoPump service. Using VideoPump, the company’s brands can pull new video content to their websites or push brand-related content to Vidicom’s network year-round.
In the course of its business, Vidicom creates a great deal of video footage. That content is typically filmed at Sky Terrace Studios, Vidicom’s New York film production facility. Sky Terrace Studios uses state-of-the-art equipment, including a NewTek TriCaster TXCD850CS, Panasonic HPX370 HD/SD video cameras, LED lighting, and digital disk recorders for playback. The studio also offers green screen capabilities, fiber optic connections, and an open-air terrace with views of the Empire State Building and midtown Manhattan.
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