Advice

December 17th, 2013 - Advice, General

Getting Your Small Business Started

As a follow-up to our survey for Shared Experiences of Small Business Owners, we have written up a series of helpful articles addressing the concerns that small business owners share.

The beginning is the hardest part. Maintaining a successful business model over subsequent years can be tough work, but creating the foundation is intimidating because it takes a lot of education (which turns into knowledge), and persistence (even when the future seems scary). Luckily the Internet is on our side, and there are thousands of resources and experts lingering around in places specifically designed to help you succeed. In fact, we’re one of them. So let’s start at the beginning, hone the details, and get your small business up and running—pronto.
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September 17th, 2013 - Advice, General

The Survey Results Are In: Small Businesses Share Similar Concerns

We asked our readers what their concerns are as small business owners and we’ve gathered some good data to share.

You see it happen everyday—a new flower shop on your block; a trendy coffee bar on the way to work; a fancy clothing boutique downtown. Small businesses pop up all the time, often in places we can see them and more often in places we can’t. If you’ve dreamed of running your own show, you may have wondered about these precious undertakings. How did the owner(s) finance the company, figure out all the legal mumbo-jumbo, and market the brand? How did they know where to start? Don’t worry—you’re not alone. In fact, we surveyed a bunch of small business owners about these very issues and came up with some interesting data—numbers and insights that will help you and your friends feel less alone, and guide your company (or idea) in the right direction.

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February 12th, 2013 - Advice, How To

See Your Site How Others Do: Incognito Mode

When doing search engine optimization for your website, it’s important to view the world through your visitor’s eyes.

It used to be easy: search for your site, see where you rank.

Now that Google and other search engines use your social network connections to influence your page rankings, it can be hard to understand how you’re doing. If you look through your custom tailored view of the internet, your site will often look like it ranks higher than it actually does. This is thanks to how you and your connections have “Liked,” “Tweeted,” or “+1ed” your site.

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February 5th, 2013 - Advice, How To

Writing Great Content for Your Website

Deciding on the content for your site and writing it is something you should take seriously.

Note: This is part 4 of our series on how to create a great looking Onepager. See the whole series here.

Words are the most important part of your website. Delivering a clear message to your users is an essential part of your goal to convert them into customers.

Be sure to take time up-front and plan what your message will be. There are a few things to keep in mind before, during, and after you’ve started writing.

Goal

Everything you write should have a purpose. Will you educate? Sell? Encourage sharing? Before you start writing content, put a goal down on a physical piece of paper and keep it in front of you while writing. Any time you’re in doubt, look at the goal and make sure every word, sentence and paragraph is working to support that goal.

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January 28th, 2013 - Advice, How To

Tips on Choosing Great Typography for Your Website

The past few years have brought technologies that allow you to use of a wide array of typefaces on your website. We’ve put together some tips on how to make your site look the best it can with your use of fonts.

Note: This is part 3 of our series on how to create a great looking Onepager. See the whole series here.

The web was once an ugly place for typography. Either you had to lock your words in an image/flash file or be forced to use fonts that sit on your users’ hard drives. The former meant impairing your SEO presence by not allowing the text to be crawled. The latter meant limiting your font selections to twelve or so ‘web safe fonts‘. Thankfully, that’s all changed in recent years. Advancements in browsers and font-licensing has enabled designers to start using beautiful typefaces without hurting SEO. These new fonts are called ‘webfonts’. Onepager uses a variety of webfonts that are available for anyone to use. If you’re working elsewhere, Typekit, Fonts.com, and Google Webfonts are great solutions.

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January 23rd, 2013 - Advice, How To

How To Get More Visitors And Traffic To Your Site

One question that we get asked pretty often is, “OK I set up my website, now how do I get people to come to it?”

An extremely oversimplified answer is, “Make sure your content is very targeted and get as many quality links to your site as possible.” We’ve written a pretty detailed SEO guide about how to get ranked higher in Google, but here are a few basic steps you can take right away to increase the number of hits to your site:

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January 22nd, 2013 - Advice, How To

How to Choose a Great Color Palette for Your Website

Color palettes are a common place for both amateur and professional web designers to get stuck when creating a new site. Here are some tips on how to get your colors right.

Note: This is part 2 of our series on how to create a great looking Onepager. See the whole series here.

Color is an important part of any visual experience. One of its best uses is for communicating a mood to your audience. Is your business website serious or do you want to convey a sense of fun for your visitors?

There are several ways to choose a color palette.


Photo Credit: tomas carrillo

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October 1st, 2012 - Advice

Landmark Diner: A Story About How Every Business Needs a Website

Despite being a business that many may think doesn’t need a website, Landmark Diner’s Onepager has been a big hit and driver of business.

Landmark Diner is a family-owned diner in the SoHo area in NYC. It was a favorite stop for our team when we started building Onepager, partially because it was on the ground floor of our building. We were there so much, they became a big inspiration for Onepager: they didn’t have a website, but we knew they’d benefit from something simple and inexpensive. When Onepager was ready to launch, we helped them build their site and have used it prominently over the past year for our own marketing.

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September 10th, 2012 - Advice, How To

4 Tips on How to Make Your Onepager Look Great

Having a website for your small business is a great start. Making it look beautiful is even better.

It’s something we get asked all the time: How do I make my Onepager look really good? You don’t have to be a professional designer to make your site look great. This 4 tip series will get you well on your way.

Part 1: Choose A Great Background
Learn about what makes a great background and tips on how to choose a great one for your site.

Part 2: Get Your Color Palette Set
Tips and tricks on how to choose a color palette that works for your site and makes it look beautiful.

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August 27th, 2012 - Advice

Facebook for Small Business: Page or Profile?

What’s the difference between pages and profiles and which is better for your small business?

Facebook can be a great way to communicate with your customers and build a community of supporters for your small business. Make sure you set up that presence properly or you could create a lot of work for yourself down the road. If you’re a business, you should create a Facebook page, not a profile.

The Profile

Facebook has always had profiles, which is the where people can post info about themselves, photos, and status updates. Every individual Facebook user gets a profile and can make friends and send messages. In the early days, a profile was the only option for a business that wanted to have their own Facebook presence.

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