When doing search engine optimization for your website, it’s important to view the world through your visitor’s eyes.
It used to be easy: search for your site, see where you rank.
Now that Google and other search engines use your social network connections to influence your page rankings, it can be hard to understand how you’re doing. If you look through your custom tailored view of the internet, your site will often look like it ranks higher than it actually does. This is thanks to how you and your connections have “Liked,” “Tweeted,” or “+1ed” your site.