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February 12th, 2013

See Your Site How Others Do: Incognito Mode

When doing search engine optimization for your website, it’s important to view the world through your visitor’s eyes.

It used to be easy: search for your site, see where you rank.

Now that Google and other search engines use your social network connections to influence your page rankings, it can be hard to understand how you’re doing. If you look through your custom tailored view of the internet, your site will often look like it ranks higher than it actually does. This is thanks to how you and your connections have “Liked,” “Tweeted,” or “+1ed” your site.

Getting an unbiased view

Even if your site is relatively new and you’re fairly confident no one has interacted much with it, it’s important to take an objective look at your site and your appearance in search results. The easiest way we’ve found to get there is by using Google Chrome’s Incognito Mode.

Incognito lets you browse the internet in stealth. Any webpage you open or file you download isn’t recorded in your browsing history, new cookies are deleted when the window is closed, and by default you aren’t logged in to any of your services you otherwise would be. This last point allows you to view the internet without your social connections clouding your picture.

Turning on incognito

It’s easy to open an incognito window. In Google Chrome, just go to File > New Incognito Window. Click here if you still need to download Chrome.

Happy anonymous surfing and accurate SEO monitoring!