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August 20th, 2012

Shocking Stats on Small Business Websites

Google’s Get Your Business Online program has uncovered some shocking stats about U.S.-based small businesses and their websites.

  • An amazing 62% of small businesses in California do not have a website.
  • 53% of small businesses in New York don’t have a website.
  • 69% of small businesses in North Carolina don’t have a website.
  • In most states, somewhere between 50% and 60% of small businesses do not have websites.
  • Yet 97% of consumers look online for local products and services.

It’s astonishing that the internet has been widely used for nearly 2 decades and millions of businesses are missing out on one of the most effective and inexpensive ways to market their businesses.

  • Heather Welsh

    Nice to see the stats. This confirms what I have been saying and why I am do what I do. I am a web developer that specializes in small business web site. It is my goal to make site affordable take web development to the rural and mountain communities. However, even though they know they need one and see that the trend is going that way they are still reluctant to have one and jump on board. How do I convince small business of the importance of a site with have of the town does not even own a computer?

    Thank you,
    The Kode Monkey