A big part of building your personal brand is how you present yourself to your audience. You need to communicate who you are, what you offer, and why people should reach out to you.
Paul Hufstedler tells his story and talks about his services in a separate ‘About Paul’ section. This is right next to a photo of himself, contact details, and a contact form.
To add a personal touch to your website, use high-quality and attractive visuals. These help put a face to all the written content.
Paul Hufstedler uses a high quality and cheerful photo of himself. This helps build trust with his audience and humanizes his brand. The customer stories on his website live alongside the photos of clients.
People generally trust other people by default. That's why the best way to build trust is to showcase some of the good things clients have been saying about you.
Paul Hufstedler does this by including a separate section for customer stories. 'Praise from Paul's clients' tells the stories he's gathered from his customers.
If you are present on online platforms, your website is a great place to showcase your other profiles. This helps visitors learn more about you. It also helps give them multiple ways to reach out to you.
Paul's added his LinkedIn and Yelp profiles into his website via clickable icons at the bottom of the page. This is a good way for him to build a following as a freelance personal assistant.
Find an available small business domain name that is easy to remember and simple to spell. Stick with a ".com" version of your domain, and avoid words with multiple spellings or numbers. If your name isn't available as a domain try one containing your name and location – bayareapaul.com.
Once you have your .com address, you can use it in a number of ways. Include it on your business cards and other print materials. Tell your friends and family. Use it on any social media profiles you have for your business.