Inspirations

Build a simple auto repair business website

Onepager customer, lmforeigncars.com, an European import auto repair & service business, creatively balances beauty and function on their company website.

L&M Foreign Car Service - Lead Generation

Convert website visitors into leads for your auto repair business.

Your automotive business website is the perfect starting point to generate inbound leads into your physical storefront. L&M Foreign Car Service effectively implements a few lead generation strategies.

L&M provides a call to action for website visitors to chat over the phone and bring cars in for service. Their auto repair website also includes a redeemable coupon for first time customers.

Define the essential information your website visitors want.

Potential customers want to quickly get information about your business to assess whether it fits their needs. Make it easy for website visitors to find what your business does, the services it provides, and who it services.

Your website content should effectively communicate how your potential customers can contact you and your hours of service.

L&M Foreign Car Service - Website Content
Dan Yonker Bookkeeping Services - Colors & Fonts

Create a cohesive design consistent with your auto repair company's brand

The color palette and fonts for your automotive business website should tie in with your company's brand. Choose a limited number of colors from your company logo or storefront to incororate into your business website.

Select at most 3 fonts to use on your website and use legible fonts to create a simple design with content that is easy to read.

Enhance your website design with great images.

Great images can bring attention to your website without tiring your audience. If you don’t have custom graphics or photos for your automotive business, search stock photography websites such as unsplash.com for images with a consistent aesthetic.

Choose images that reflect the demographic of your target audience as well as ones that reflect your business functions. For lmforeigncars.com, they can potentially incorporate images of their current customer's cars positioned in front of their shop.

Dan Yonker Bookkeeping Services - Images
Dan Yonker Bookkeeping Services - Domain

Choose a website domain for your automotive business.

It is essential to have a small business domain that is easy to type. Avoid using hyphens, stick with a “.com” version of your domain, and avoid words with multiple spellings or numbers. An option to try is a domain name including your location - nycarrepair.com.

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