Build A Simple Therapy Business Website
Onepager customer, psychoterapie-rokycany.cz, details her psychotherapy credentials and experiences for her individuals and couples therapy business website.
For many independent therapists, your work experiences, credentials and licenses are all integral to the credibility of your business. Use your Onepager website to communicate these aspects of your personal work history to your potential clients.
Bc. Kateřina Jirková gathered her personal references from past and current clients to exemplify reliability and communicate the positive experience a client will have with her services.
Website visitors want to know the type of therapy in which your business specializes as well as the clientele to whom it caters. From first glance at Bc. Kateřina Jirková's website, we learn that she offers psychotherapy counseling to individuals and couples.
Once you have defined your audience, write in the language that caters to the majority of your client base - in this case, it is Czech (image is translated to English).
A website for an independent therapy practice should give a feeling of calm, and this can be expressed through the use of cool colors such as blue, violet, and green.
Use easy-to-read, legible font to express the feeling of calm through your website design. Limit the design to, at most, 3 different fonts. Keeping the design simple with Arial font can enhance readability.
The peaceful feeling a great image expresses can leave a reassuring feeling with your audience. If you don’t have custom graphics or photos for your independent therapy business search stock photography websites such as unsplash.com for images with a consistent aesthetic.
Choose images that can put your potential client at ease and offer them a sense of calmness when they visit your business website. You can also opt to create a cohesive design with a background pattern from Subtle Patterns.
Find an available small business domain name that is easy to remember and simple to spell. Stick with a “.com” version of your domain and avoid words with multiple spellings or numbers. Try a domain containing your name and type of service - katerina-therapy.com.